Why do they call it the graphic arts? Because print is beautiful and printers continue to consider every job they do a personal masterpiece. And now, advanced printing techniques — like high-fi color and advanced screening — make our work even more appealing and more compelling.
Photos seem to jump off the page. Special effects draw the eye to the printed content, and a new generation of papers make readers want to touch and feel your message. You can’t get any closer than that. The beauty of print will enhance your product or service, giving it a special appeal of its own and an extra tangible dimension that no electronic media can impart.
Telemarketing is the crudest form of cold calling and, with the growth in do-not-call lists, its effectiveness has sunk to an all-time low. In fact, a Time magazine poll ranked telemarketing number four on the list of the worst ideas of the 20th century. Today, it has gotten to the point that many companies stay away from the phone because they don’t want their reputations damaged by overeager telemarketers.
But what happens when we add print to the equation? Send prospects a personalized mailing that introduces the caller and lets them tell you the best time to call. Now, you’re putting the potential customer in control of the situation. There are no more interruptions at dinner. There is only a positive flow of information between the marketer and the consumer. The bond starts to get stronger, the relationship grows, and the sale becomes a natural progression of the power of print rather than a rude intrusion.
Yes, the internet provides a real-time interactive environment, but so do the telephone and the television. Print enhances the impact of all types of media by providing your client’s prospects with an extra dimension. One that’s friendly. One that’s warm. One that’s inviting. And, one that they can’t very well ignore because they’re holding it right in their hands.
Get print on demand. Our automated system allows us to complete your print project in 4 days or less. Faster service is always available with production times as little as 1 day.
Add paper, mix thoroughly, and you've got print. Pick from three processes with a variety of paper and finishing choices available. Your next print project will be amazing.
Our Direct Marketing program, Drive, allows us to mix the best of print, email, and web landing pages into an oncoming, multi-channel campaign that get the amazing results you deserve.