“There’s no such thing as a creative type. As if creative people can just show up and make stuff up. As if it were that easy.” - Milton Glaser
This is a common misconception of what a designer actually does. After reading this quote, you may think to yourself: “Well, what exactly does a creative person do?” There is more than meets the eye when it comes to being creative. A designer is more than just someone who makes things “look good.” As a professional artist, you have to be able to take an idea from your head and transform it into something real and tangible.
The most difficult part about being a designer is making design “good.” Design is not a simple task that can be done in a matter of seconds. It is often a long and difficult process that (hopefully) turns into something meaningful in the end; something to be very pleased with. Good design is not all about aesthetics. It’s not just meant to be pretty. It is innovative, functional, and intuitive. It is out of the ordinary, has purpose, and forces you to ponder. Above all though, good design is always the simplest solution to a complex problem. Less is always More.
You can be sure that our creative team will consider these principles when producing high quality work for any of your simple or complex marketing needs. Whether your needs are for print or web, our graphic designers, Creative Genius (Kyle Henn) and The Operator (Rachel Kirk), will fight to design the best creative piece for you by formulating ideas, paying attention to detail, and producing clever work that you can show off with confidence.
Design is ambitious, but well worth it.
Learn more about our Design Services on our website, or contact us with any questions you may have, 423-764-5751.