PULP Chatterog:image

Print - Is It In Your Mix?

Torey Pickard - Thursday, May 17, 2012 | Comments (0)
When it comes to marketing, print is the original universal medium. It is at the core of many marketing programs, and rightly so. Print is the only medium that you can hold in your hands and share with others. Simply the fact that it's tangible lends a degree of permanence to your marketing efforts. It's a wonderful medium to incorporate into a broader marketing effort. It can draw your audience to other channels, like email, web, and social, and ties these messages together. Print is especially powerful when mailed because 85% of mail is touched and scanned by the recipient. That's more exposure than any other marketing medium.

Traditional offset printing has been our main business since we started 40 years ago. With the only 40 inch presses in the region, we've got just what you need to print any job from brochures and newsletters to magazines and books. We offer a huge array of papers, inks, and finishing options so you can be as simple or as elaborate as you like, your creativity is the only limit. We also offer in-house mailing, so your marketing pieces can be on their way to your customers the second they're finished, no mail house necessary. If you'd like to see how our printing process is run, we're always happy to give you a tour.

Traditional printing will give you the most bang for your buck when you're printing medium to large sized runs. If you have something you'd only like a couple hundred of or if you need it in just a few days, our digital press may be the best option for you.

Our digital press is perfectly suited to small jobs and short runs. It is a cost effective option at even the smallest quantity, which can save you tons of money and waste that would come with an unnecessarily large run. We can print a variety of pieces from business cards and letterheads to postcards, brochures, and even booklets. The digital press offers just as many finishing options as traditional offset, so your choices are never limited.

The real perk of digital printing is the ability to personalize anything and everything. Each piece can be unique, from a simple name change on a postcard to different colors, copy, or pictures to suit the audience you're targeting. This capability is great for any marketing outreach you're planning. Plus, we can address your pieces right when they're printed so they're ready to mail, hot off the press.

If your interested in printing any project, big or small, any one of our Heroes can help you decide the best option for you. If you'd like to incorporate print into a larger marketing campaign, we'd love to talk strategy with you. Whatever you need, there's a Hero for the job, so just give us a call at 423-764-5751.

Comments