Making a marketing schedule is one thing, but sticking to it as a whole other ball game. If you rely on your own internal staff (who are probably stretched too thin already) to execute everything on time and according to plan, you are setting your drip marketing strategy up for failure (unless you have a fully-staffed in-house marketing team). There are far too many moving parts in even a basic drip marketing strategy for most in-house people to manage, especially with everything else they are responsible for. PULP can completely automate and manage your drip marketing plan, from strategy to execution, for less than the cost of just one skilled staff member.
We start out by sitting down with you and developing your drip marketing plan. You decide how often you want to "drip" and with what sort of media you want to use (direct mail, email, social media, SMS, or any combination of these and more). These drips can be as simple or complicated as you want. We can easily send a direct mail piece to your customer and be done. But, we can also trigger an email as soon as that direct mail piece is delivered, telling them to check their mailbox. If you have their phone number, we can shoot them a text too. Plus, we can add links to all of your social media sites on any marketing outreach. (We can even make those links in the form of QR codes for easy integration). And that's only a small example. To borrow a phrase from Walt Disney, if you can dream it, we can do it.
There are two general categories of drip marketing plans - nurturing existing customers and generating new leads. When it comes to nurture, the key is to get you top of mind positioning. You want all of your previous customers to think of you when they're ready to buy again. To do that, it's important to constantly stay in front of them, reminding them of your message and your value. This kind of drip marketing is focused on building customer loyalty and generating repeat business. Previous customers are easier to sell than brand new ones, and automated drip marketing can help you hold on to them.
Lead generation is all about gaining new customers. Sales people always need new leads, and a lead generation plan is a great way to fill their pipeline. This kind of drip marketing is focused on capturing customer data, and their business of course. You want to try and learn as much about these prospects as you can so your drip marketing will become more and more relevant.
Regardless of the focus of your drip marketing plan, once you confirm your schedule, it's in our hands, and you can rest easy. We take your schedule and put every step on a project timeline. You have full transparency into our system, so you don't have to worry about what's being done, you can just log in and see for yourself. You can easily see what's in progress and what's coming up.
This is just a little taste of what automation can do for your marketing. Every company's needs are different, and we take that into account with every marketing plan we help create. If you're interested in seeing how we can make automation work for you, give us a call at 800-264-5934.