Mobile offers an unprecedented opportunity to reach developed consumer markets in a new way as well as developing regions that provide a previously untapped, unreachable, and unbanked group of people. 92% of owners cannot get through a typical day without using their phones. Mobile phones are within arm’s reach 80% of the day. Handsets with internet access are getting people to use their cell phones beyond making phone calls. They want instant access and a way to look up information while they are out and about.The immediacy, convenience, and pervasiveness of mobile phones makes them an ideal way to expand marketing messages and enhance engagement with a global customer base. The fact is mobile social networking is a better way to engage and satisfy your customers.