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Be Prepared for the Sale

Sales Collateral

​Sales representatives traditionally used sales collateral as something to leave behind after a sales call. Businesses now recognize that different types of sales collateral have a specific role to play in the sales cycle. Customers may want to gather information before speaking to a sales representative; web content is important at that stage. In the early stages of a complex sale, white papers can help customers define their requirements and understand possible solutions available from the organization. As the customer gets closer to a purchasing decision, a customized proposal can help to close the deal.

Printed sales collateral can help your salesforce in every stage of the sale. We can help you determine your team's exact collateral needs and fill those needs with collateral materials that help them close more sales. These materials might include:

  • Sales Reference Material
    • Product Guides
    • Market Guides
    • Training Material
  • Customer Material
    • Sell Sheets
    • Product Guides
    • Corporate Brochures

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