One-way, top-down communication does not work like it used to. Today, companies must engage with customers and deliver useful content, when and where their prospects and clients need it. Many businesses will need to reinvent their marketing year-to-year to keep up with their changing audience.
Marketers can’t push products on people anymore. They have to create a conversation with their audience to earn their trust. Free or low-cost applications like blogs and podcasts, as well as social networking tools like Twitter, Facebook, and LinkedIn, have changed the old rules. Ideal customers can now be reached with targeted messages that cost a fraction of what old expensive advertising campaigns did. In addition, social media marketing and PR efforts often allow instant feedback and measurable results, so businesses can immediately see which marketing strategies are working for them and which ones are not.
Though the promise of "free marketing" looks real, most business owners and marketers get the message quickly that there is no such thing. The problem becomes where to find the content I should be distributing, and how do I manage the constant flow of information over so many distinct channels. Suddenly, "free marketing" takes so much of the owners or managers time, they no longer have the time to run their own business.
We solve that problem with experience, great content sources, and a social media management platform that streamlines even the most time consuming marketing operations. Our four step methodology is simple.
With six major objectives for your business available from social media, we generally say pick one to focus on. Although, in certain cases, it might be possible to manage two at a time. These six objectives are below.