Hypothesis

Mobile offers an unprecedented opportunity to reach developed consumer markets in a new way as well as developing regions that provide a previously untapped, unreachable, and unbanked group of people. 92% of owners cannot get through a typical day without using their phones. Mobile phones are within arm’s reach 80% of the day. Handsets with internet access are getting people to use their cell phones beyond making phone calls. They want instant access and a way to look up information while they are out and about.

The immediacy, convenience, and pervasiveness of mobile phones makes them an ideal way to expand marketing messages and enhance engagement with a global customer base. The fact is mobile social networking is a better way to engage and satisfy your customers.

Methodology

• Bridges - Codes and tags, such as QR Codes or Microsoft tags, create a bridge between offline media and online media that can be easily traversed by mobile devices. 
• Coupons - Digital coupons are the fastest growing segment in online marketing. As a readily accessable device, the mobile phone represents an even more powerful means of distributing and redeeming valuable coupons and discounts.
• Text Messaging - Some 44 percent of consumers would rather receive product information and marketing messages through SMS than any other channel, and nearly three quarters of marketers prefer the text message as a marketing vehicle.
• Social Media - People are more active on social networks from their mobile phones than they are from their computers.
• Apps - The App based ecosystem of mobile platforms allow marketers to forgo ‘messaging’ for priority audiences and instead create social worlds in which consumers communicate with both the company and one another.

Objectives

• Increase Sales - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, they almost all take action within the day by either calling the store, or visiting the store. 
• New Customers - Users carry their smartphones with them everywhere and are using them for all life decisions. Being found on a mobile search when users are search for items relevant to your industry is critical.
• Brand Awareness - Mobile is changing the way content is consumed and is bridging online and offline channels. Creating mobile landing pages with rich graphics can be highly engaging.
• Meeting Customer Expectations - Customer expectations are changing and embracing mobile can help you meet those expectations. Mobile coupons and SMS messaging can help.

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