Hypothesis

The fundamental task of most marketers is to spread the word about their client's products and services in order to get people to buy them and, in turn, create business growth. To accomplish this, marketers use a combination of outbound techniques including email, telemarketing, direct mail, TV radio, print advertising, and trade shows to reach their potential customers. Most focus on the traditional advertising and broadcast mediums with little regard for the target audience. The problem with these traditional marketing techniques is that they have become less effective at spreading the word on their own as people get better and better at blocking out these interruptions.

Methodology

Our five step methodology for growing your business is simple:

• Discover – We take a hard look at your existing marketing plan; what's working, what's not, and what's missing. We look to your audiences to see what they are listening to and, more importantly, where they are listening.
• Plan – Choosing from all the services we offer, and adding new ones as needed, we develop a game plan that fits our discovery. You may need a new website, stronger social media, a simple direct marketing program, or any combination of services. Whatever the plan, you can bet it's based on available data, not some simple notion of what you need.
• Develop – We develop the program to fit your tailored plan. We offer several levels of our grow program with an easy monthly retainer to fit any size budget.
• Launch – Within four to ten weeks of our agreement, we'll be ready to launch, and you'll have everything you need to grow your business.
• Optimize – We are fiends for measurement, but measurement without action is a waste of time and resources. We continually evaluate your marketing program to get you the best ROI and to help you achieve your objectives more quickly and easily.

Objectives

• Convert visitors to leads - Through the use of unique value propositions, calls to action, and advanced content we can help you build an organic list of leads to nurture and explore for sales opportunities.
• Convert leads to sales - This is a joint marketing and sales effort. Through the use of strategically written lead nurturing emails and properly timed warm calling, the sales cycle can be shortened. It also leads to prospects contacting you directly.
• Turn customers into high margin customers - This is a major piece of marketing’s evolution. With the technology available today, it's possible to determine at a scalable level what pieces and types of content produce the best results (i.e. lead generation, best margins, repeat business, etc.) and what the best time is to deliver that content in the sales pipeline. 

Cost + Deliverables