Let me tell you a story – These are six of the most compelling words anyone can utter. We start by listening to stories about your brand, your company, and its values. Not just your stories, but the stories told by your customers. We put ourselves in the sales cycle of your competition. We listen to their stories, and we look at where they tell them.
We create the opportunity to listen to you, your challenges, and your perspective. Who really owns your brand? Where do they live? What communities are they a part of? Most businesses tell stories from their own perspective, and nobody cares.
We engage with your audience to find their perspective, their lifestyle, and their community. We strengthen your brand by weaving stories that combine logic and magic about your brand to educate and captive those audiences. All the logic in your strategy and magic in your story mean nothing unless you can successfully deliver it.
PULP owns the tools to take your story to your audience, wherever they live, across multiple channels, and a variety of media. We help you grow socially by spreading your stories across communities large and small, physical and virtual. We use our experience to know which tools to use and which tools to leave in the box.
We have the metrics and measurement to tell us when it’s working, and when it’s not. We use this data to help you justify your budget and make course corrections that improve your response and your bottom line. Wherever possible, we open a dialog with your audience, recording their wants, needs, and preferences.
Combine the measurement, the metrics, the proof, and the preferences, and they tell their own story. We start by listening and repeat the cycle. With every cycle, knowledge of your audience grows, along with your effectiveness.