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PULP Digital

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Get Pulp for the best in print

Pulp Makes It Easy

Working with Pulp has never been easier, and it starts right here. Just select the link the best fits your need and the supply us with the info that helps us understand that need. One of our staff members will get back with your right away during business hours, or the next business day if it is night time, a weekend, or a holiday.

Brand Collateral

Create lasting customer impressions

Brand Collateral

 

Branding is a continuous process. It's critical that your brand's integrity is maintained in all strategies, approach, activities and collateral. Your brand collateral assets are expected to support the brand along with its identity, philosophy and positioning, creating lasting impressions in the customers’ mind.

Brand Collateral assets are essentially a collection of discreet brand communication tools and media. This collection of assets is utilized to launch, promote, maintain, enhance and rejuvenate brands. In lockstep with the brand’s philosophy, values, character and aspirations, your brand collateral is integral part of your marketing strategy. It is used to provide collateral support to all marketing, sales, pre-sales and business development activities. These collateral assets include:

  • Product Catalogs
  • Company Brochures
  • Collateral Folders
  • Corporate Stationery
  • Brand Packaging
  • DVD / CD / Blue Ray Disc Covers
  • Point-of-Sale Takeaways

Collateral Management

Deliver your collateral in real-time

Collateral Management

 

Your prospects are raising their hands—online, at retail outlets, from advertising and during trade shows. They want detailed information about your products or services. And they want it right away. Are your collateral materials personalized to meet their specific needs? Can you respond while they’re still ready to buy? If not, you may miss your opportunity to close the deal.

Collateral Management is a complete solution that integrates personalization, print-on-demand capabilities, fulfillment and mail management services to make your response and collateral distribution activities more effective while lowering costs. We improve conversion rates by modularizing the printing and fulfillment of your marketing collateral materials. This improves turnaround times, eliminates the obsolescence of pre-printed materials, and improves the accuracy of your mailing. It makes your marketing materials relevant and personalized, and keeps your brand messaging consistent. Collateral management puts your brand strategy in sync with sales and marketing, and adapts it to a variety of opportunities, from opening up in new markets to strengthening existing customer relationships.

Our collateral management services include:

  • eProcurement & Management
  • Brand Management
  • Cost Management
  • On-Demand Printing & Fulfillment
  • Personalization/Versioning

Direct Marketing

When you don't have time to wait

Direct Marketing

 

​Direct marketing is just what it sounds like - directly reaching your customers and potential customers on a personal basis. This also includes mass-media.

We often distinguish direct marketing by aggressive tactics that attempt to reach new customers, usually by means of unsolicited direct communications. But, we can also leverage direct marketing to reach existing or past customers. A key factor in the success of direct marketing is a call to action. As a part of this call to action, direct marketing campaigns should offer an incentive or enticing message to get consumers to respond.

Direct marketing allows us to locate, contact, offer, and make incentive-based information available to consumers. Here are some methods of direct marketing:

  • Postcards: Perfect for promoting events, distributing coupons, and announcing new product and service offerings.
  • Letters: These are great when you want to personally introduce yourself or provide information about higher-consideration purchases such as home services or contracting.
  • Trifold cards: These are similar to postcards, but provide layout flexibility to convey more information, like a restaurant take-out menu.

Marketing Collateral

Make an emotional appeal with print

Marketing Collateral

 

​Marketing collateral is used to support a company's primary advertising message to consumers. Marketing collateral is also used to communicate important information to partners about a company's products or services. Digital media has enabled marketing collateral to assume formats beyond printed material to include Web content and point-of-sale electronic devices. Printed marketing collateral frequently runs parallel to other media that is used to communicate your primary message.

Effective consumer-oriented collateral has an emotional appeal that communicates a unique and richly-rewarding user experience gained from buying the product or service. It usually supports or echoes the user benefit found in your main advertising message, including a compelling call-to-action. 

Marketing collateral usually includes:

  • Product brochures
  • White papers
  • Case studies
  • Success stories
  • Data sheets

Personalized Print

Speak to an audience of one

Personalized Print

 

​Personalized and relevant print takes what would otherwise be a static print piece and personalizes it for each recipient. Personalization can be as simple as a name in a salutation or as complex as the use of images, design and historical data targeted to the specific interests of each individual. It seeks to make the communication piece relevant to each recipient.

Personalized Print has proven to be an effective communication and marketing tool in capturing the attention of target audiences. Research shows that the use of personalization and relevance in print contributes to increased response rates, revenue, and business improvement; as well as reducing the costs and waste associated with “generic” mailing.

These items can be easily personalized for your recipient:

  • Postcards
  • Letters
  • Security Products
  • Tickets
  • Coupons
  • Brochures

Sales Collateral

Be Prepared for the Sale

Sales Collateral

 

​Sales representatives traditionally used sales collateral as something to leave behind after a sales call. Businesses now recognize that different types of sales collateral have a specific role to play in the sales cycle. Customers may want to gather information before speaking to a sales representative; web content is important at that stage. In the early stages of a complex sale, white papers can help customers define their requirements and understand possible solutions available from the organization. As the customer gets closer to a purchasing decision, a customized proposal can help to close the deal.

Printed sales collateral can help your salesforce in every stage of the sale. We can help you determine your team's exact collateral needs and fill those needs with collateral materials that help them close more sales. These materials might include:

  • Sales Reference Material
    • Product Guides
    • Market Guides
    • Training Material
  • Customer Material
    • Sell Sheets
    • Product Guides
    • Corporate Brochures

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