Albert Einstein, the brilliant physicist and thinker, once defined insanity as doing the same thing over and over again and expecting different results. Now I'm no Einstein, but if he's right, the world of marketing is full of insane people.
Every day, I see companies use the same marketing channels, in the same way, sometimes for years. The reason is simple - because that's what they have always done. We call this "Habitual Marketing," and while in a few rare cases it still delivers the high ROI you expect, most of the time the opposite is true. But still, we keep doing the same things, because that's what we've always done.
So, before you place that next magazine ad, or order that newspaper insert, or sign a contract for those TV or radio spots, ask yourself these questions: Are we doing this because we always have, or because this specific media delivers real, measurable ROI? Am I insane?
Regardless of your answer, we'd love to talk to you about the things that are working for you, and the things that aren't. Our Grow program can help you break the habitual marketing cycle by measuring your existing efforts, optimizing them or eliminating them, and adding additional channels to increase your overall marketing ROI.
You can learn more about Pulp's Grow program by following this link.